MultiChoice is shutting down its streaming platform, Showmax, after eleven years of operation.
The company notified subscribers of the decision on Thursday.
“We’re writing to inform you of an important update regarding Showmax,” the streaming service said in an email to subscribers. “Following a comprehensive review, the Showmax Board has decided to discontinue the Showmax service in the near future.”
MultiChoice explained that the move reflects its focus on “strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment.”
The company reassured subscribers that there would be no immediate disruption to service. “You can continue streaming as usual, and no action is required from you at this time,” Showmax stated.
Although no specific timeline for the shutdown was provided, MultiChoice emphasized that subscribers remain a priority.
“We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes. We will share further details well in advance, including timelines and any future steps, should they be required,” the service said.
Launched in 2015 in South Africa, Showmax expanded rapidly across the continent, offering movies, series, documentaries, and sports to meet growing demand for online entertainment. The platform has competed with global streaming services while serving audiences across multiple African countries.
Last year, South African authorities approved the takeover of MultiChoice by Canal+, the pay-TV powerhouse and parent company of StudioCanal. The acquisition allows the French media group to acquire Africa’s largest pay-TV operator, which includes DStv and GOtv.
Under the deal, Canal+ made a mandatory cash offer of ZAR 125 ($7.11) per share to acquire all outstanding ordinary shares of MultiChoice not already owned by the company.
The agreement includes public interest commitments to boost participation by historically disadvantaged persons (HDPs) and small, micro, and medium enterprises (SMMEs) in South Africa’s audiovisual sector. It also guarantees continued investment in local general entertainment and sports programming.
Canal+ and MultiChoice are set to implement a structural arrangement announced in February, addressing local ownership regulations under South Africa’s Electronic Communications Act. The plan includes separating MultiChoice’s South African broadcasting licensee into an independent, HDP-majority-owned entity.
