The Confederation of African Football (CAF) has hailed the TotalEnergies Africa Cup of Nations Morocco 2025 as the most commercially successful tournament in African football history, reporting a more than 90% increase in revenues compared with previous editions.
In a statement on Thursday, CAF attributed the achievement to expanded sponsorships, broader media rights distribution, and entry into new markets, particularly in Asia.
“The TotalEnergies CAF Africa Cup of Nations Morocco 2025 is now undoubtedly the most successful commercial story in the history of African football, with revenues for CAF rising by over 90% for this edition,” the statement read.
CAF highlighted that the growth was driven by a deliberate data-led strategy implemented after the 2023 finals in Côte d’Ivoire, which identified untapped interest across multiple regions, including China, Japan, Brazil, and key European markets.
The football governing body said the number of commercial partners had grown steadily over the past four years: from nine in Cameroon 2021, to 17 in Côte d’Ivoire 2023, and now 23 for Morocco 2025. CAF noted that this reflected both the attraction of new global brands and the retention of existing partners who see a strong return on investment from the tournament.
“The TotalEnergies CAF Africa Cup of Nations has recorded unprecedented commercial growth between 2021 and 2025, repositioning the competition as a truly global football property,” CAF said.
CAF also pointed to its expanding global footprint, with partners now spanning the United States, China, Germany, Japan, Morocco, Côte d’Ivoire, the UK, Turkey, and even the European Union. Long-standing collaborators such as TotalEnergies, Orange, Lonaci, 1xBet, Visa, Tecno, and Puma continue their support, while AGL, Danone, and Unilever renewed their commitments.
The governing body credited its targeted sponsorship and media strategy for turning the tournament into a major commercial success, consolidating traditional markets while breaking into new ones across Asia and beyond.
