FBN Holdings Plc has officially rebranded to First HoldCo Plc (FirstHoldCo), marking a significant milestone in the company’s evolution.
The change, which will be implemented across all subsidiaries, reflects the company’s renewed focus on its identity, heritage, and leadership in the financial services industry.
In a statement released by the company’s Secretary, Adewale Arogundade, the rebranding is positioned as a key step towards unifying its subsidiaries and reinforcing its market leadership. The new name, First HoldCo, underscores the company’s forward-looking vision.
Wale Oyedeji, Group Managing Director of FirstHoldCo Plc, shared his thoughts on the transition, stating, “This rebranding is a defining moment in our history as we chart a bold course for the future. It’s more than just a name change—it’s a renewal of our purpose, vision, and commitment to delivering world-class financial solutions to our stakeholders.”
Oyedeji explained that the rebranding will create a unified identity across the company’s subsidiaries and geographies, strengthening the brand’s presence both within Africa and globally. “This transformation signals a renewed focus on excellence and innovation,” he added. “It ensures we continue to deliver long-term value while deepening the trust that has defined our relationships for over a century.”
The new identity is designed to enhance operational synergies and streamline offerings, allowing FirstHoldCo to better meet the evolving needs of businesses and individuals across Nigeria. Internationally, the rebranding positions the company as a formidable player, reinforcing its role as a trusted partner in global financial markets.
Oyedeji concluded, “This rebranding reflects our strategic foresight, ensuring we stay ahead of industry trends driven by innovation and a customer-centric approach. We are not just building a brand; we are shaping a legacy—one that blends heritage with progress, tradition with transformation, and local impact with global reach.”
