Paraphrasing the words of Lianas and Nina, the media play an important role in society. They report current events, provide frameworks for interpretation, enlighten citizens on various issues, among others.
With this type of influence, the media should promote gender equality, employment and elevation of female staff at all levels, representation of women and protection of their rights.
In Nigeria, gender equality is being disregarded. Women are not given adequate opportunity to contribute to nation development. They are being neglected despite the popular saying: ‘what a man can do, a woman can do better’.
In the journalism profession for example, hardly do you see female journalists as editors, or allowed to cover beats like hard news stories. Most times, they are given ‘soft news’ to cover.
In some parts of the country, many married women are not allowed to go to the hospital as they are examined by male doctors more often than not.
Also, the lack of women in some professions has negative implications on our image. It is important that we pay attention to them to avoid making the public retrograde.
Sadly, the male gender are more advanced than female counterparts because women are not given the chance to showcase their talents or carry out functions that are considered sensitive.
Across the 36 states, there is no female governor, a perfect example of the gender disparity in Nigeria. And the gap is widening day-by-day.
Furthermore, gender disparity has created a scenario where several parents no longer believe in girl child education. There must be attitude change because the attention is now on boys.
Some parents bluntly refuse to send their female children to school thinking it will amount to a waste of money and time since the men occupy most of the top positions.
The media, in conjunction with stakeholders like community, religious, women, youth and non-governmental organisations, needs to act to help bridge the gap through advocacy.
Rabiat Aminu Adam writes from Department of Mass Communication, Skyline University.